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Want to learn to scale your digital service business?

You've come to the right place!

Every month, I share lessons I've learned while buying and building digital agencies.

Read more on my personal blog at www.karllhughes.com.

No spam, ever. I'll never share your email address and you can opt out at any time.

January 2nd 2024

Escaping the Cold Sales Trap 🪤

If you don’t have extremely specific personas, great messaging, supporting collateral, and client disqualification methods, most of your outreach will be wasted.

As a part of a multi-channel marketing strategy that includes content, supporting collateral, and social proof, cold outreach is a fantastic growth lever.

As your only attempt at kickstarting a trusting client base with sustainable margins, cold outreach is a terrible trap.

Read on to learn how to escape this trap...

karllhughes.com
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  • Next Issue March 5th 2024

No spam, ever. I'll never share your email address and you can opt out at any time.

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