Escaping the Cold Sales Trap 🪤
If you don’t have extremely specific personas, great messaging, supporting collateral, and client disqualification methods, most of your outreach will be wasted.
As a part of a multi-channel marketing strategy that includes content, supporting collateral, and social proof, cold outreach is a fantastic growth lever.
As your only attempt at kickstarting a trusting client base with sustainable margins, cold outreach is a terrible trap.