Among the challenges I did not expect when starting a business was the
constant stream of decisions I had to make. I never realized how exhausting it
was to make every single choice, especially in the early days when I didn’t
have a team to delegate any of them to.
- Which marketing channels are we going to try next?
- Are we going to do this in-house or find a vendor?
- When are we going to run payroll each week?
- When are we going to start providing benefits?
- How are we going to position this new service?
- Should I take this lunch meeting with a friend?
- Should I work with this potential client despite red flags?
- Should I accept these contract changes?
As I reflect on the hundreds of conversations I’ve had with entrepreneurs and
aspiring entrepreneurs, decision fear and decision fatigue are two of the
biggest things that hold entrepreneurs back.
The key that I've found is to build my life around making only the most important decisions, preserving the mental energy and clarity to make them even better.
Read more about overcoming decision fear and decision fatigue in my latest blog post.