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Want to learn to scale your digital service business?

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Every month, I share lessons I've learned while buying and building digital agencies.

Read more on my personal blog at www.karllhughes.com.

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March 5th 2024

Should You Build a SaaS for Agencies?

A member of Microconf Connect recently started a thread that I just had to weigh in on:

I am a sub contractor for an agency but the ISV is small and doesn’t have many insights into software used and deficiencies in it. So my ask is, are there any gaps in the software you currently use? Things that you wish were better but can’t see yourself spending your own developers time on them?

I am still hunting for my saas idea and was wondering if any of you have come across something that you just didn’t want to tackle but you know could be a good saas if given time to develop.

Ultimately, you can boil this down to two questions:

  • Should you attempt to build software as a service (SaaS) that is specifically designed to help agencies?
  • If so, what type of software should you build?

In my latest blog post, I break down some of the pros and cons of building a SaaS for agencies and why I ultimately think that agencies can make great customers for the right product and founder.

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