Ever Wonder What Your Business is Worth?
If you've ever been curious about selling your agency, I created this handbook for you. It will show you what buyers look for so you can maximize your business’ valuation when you sell.
Check out the book to learn:
- Common valuation methods that buyers use
- The top four factors that influence your agency's valuation
- The most common deal components
- Three things every business owner should do before they consider selling
Content Marketing for Agencies
Content has consistently been the main growth driver for our agencies.
So why don't more service businesses do it?
I'd argue that the answer is patience. Most business owners don't have it, and they suffer for it.
Easy to Start, Easy to Fail
The great thing about agencies is how easy they are to get started.
But, as Joey de Wit pointed out, they typically have a negative economy of scale.
In other words, the more customers you have, the more your unit economics worsen. 📉
This is a really tricky trap to deal with, but on my latest episode of Retained Trust, we talked about this and other financial topics that agency owners need to understand to maximize their business' growth and scale.
Permission to Speak Freely
One of the advantages that smaller companies have is the freedom to speak freely.
James Hornick and I talked about the role that being real has for marketing, hiring, and branding among a lot of other things.
The Discipline of Growth: Tony Wilson on Keeping Agencies Financially Healthy
In this episode of my podcast, Retained Trust, I talked with Tony Wilson, founder of Accquip, a firm specializing in fractional CFO services for digital agencies. Together, we explored the financial missteps that can lead to agency collapse, the importance of pipeline visibility, and how to build a resilient, sellable business.