How AI Will Impact Content Marketing
You can’t spend 10 minutes on the internet without hearing about AI, and yes, I realize that this newsletter is now part of the problem. 🤦♂️
That said, people keep asking me what it’s going to do for content marketing. Being that I own two marketing agencies now, it’s something that I’m thinking about a lot, so I figured I would go ahead and share some of my thoughts here.
McKinsey recently published a report on how they think generative AI will change outbound sales, so it got me thinking about how generative AI might affect us in the inbound marketing world. Here are a few of the trends coming in the next decade of content marketing:
- Writing is being done differently already
- It'll be easier to create more, dynamic content
- SEO will change, but not disappear
- Original content will hold a premium