How AI Will Impact Content Marketing

You can’t spend 10 minutes on the internet without hearing about AI, and yes, I realize that this newsletter is now part of the problem. 🤦‍♂️

That said, people keep asking me what it’s going to do for content marketing. Being that I own two marketing agencies now, it’s something that I’m thinking about a lot, so I figured I would go ahead and share some of my thoughts here.

McKinsey recently published a report on how they think generative AI will change outbound sales, so it got me thinking about how generative AI might affect us in the inbound marketing world. Here are a few of the trends coming in the next decade of content marketing:

  1. Writing is being done differently already
  2. It'll be easier to create more, dynamic content
  3. SEO will change, but not disappear
  4. Original content will hold a premium

Read the whole post on my blog

Karl Hughes