When You Find Product-Market Fit, Growth is Unavoidable

I recently talked with Samuel Thimothy from oneIMS. One thing that kept coming up was whether serving a small, niche market (as we do at my company) is a good idea.

My take is that serving a narrowly defined market makes it much easier to find product-market fit, and once you do find it, growth is unavoidable. People in a small market talk to one another and pretty soon the word-of-mouth flywheel gets going.

We also talked a bit about the pros and cons of raising funding, not using Slack, and stepping away from the day-to-day. Check out the whole interview here if you're interested.

Karl Hughes


Software Engineering