Retained Trust: My Podcast for Agency Owners is Now Live!
I've been working on this for a few months now, but last week, the first episode of my new podcast, Retained Trust went live!
On each episode of the weekly podcast, I'll talk to a different digital service entrepreneur about the business their building and what they've learned. I'm really excited about this because I love having this type of conversation, so being able to share them with others will be super rewarding.
If you'd like to check it out, you can listen on iTunes or Spotify or watch it on YouTube.
How Selling Your Agency Works
A lot of agency owners don't understand how selling their business works...at all.
I've been living in this world for the past two years and spoken to countless acquirers and acquirees. Let's talk about the different types of buyers you might see...
Reaching Developers with Content Marketing
I don't get to write as much as I used to these days, but when Nate Matherson asked me to write about Dev Content for Positional, I couldn't resist. đ
There's a lot in this post from planning to executing to promoting content, but one of the most important strategic parts of developer content is choosing the right mix of content for the stages of the funnel you need.
That's part of why we launched our new Lead Generation offering at Draft.dev this summer. Many clients struggle to write content that actually leads to conversions, but this is a huge part of making your dev content program successful.
Ever see a founder who just seems to pop up everywhere?
That's personal branding.
And it's really valuable for startups at any stage.
In my latest piece for Heavybit, I shared more about how founders can get started with personal branding and how they can leverage it to get more customers, raise more money, and hire better people.
The big shift agency owners have to make
Almost two years into founding Draft, I had a huge realization: my role needed a major shift.
Up until that point, I was deeply involved in day-to-day tasksâsales calls, marketing, operationsâyou name it.
But as our team grew, I noticed a disconnect between my vision and what the newer team members were doing.
We were scattered, not aligned towards a common goal. This was a tough pill to swallow, but it was one of the most valuable lessons I learned as a founder...