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Want to learn to scale your digital service business?

You've come to the right place!

Every month, I share lessons I've learned while buying and building digital agencies.

Read more on my personal blog at www.karllhughes.com.

No spam, ever. I'll never share your email address and you can opt out at any time.

May 5th 2025

Fear's Two-Sided Role in Entrepreneurship

Fear has been both a fantastic motivator and the biggest limiting factor I have faced in my career as an entrepreneur.

On one hand, being afraid of becoming a financial failure motivates me to spend time planning and modeling my business to ensure our spending stays within our means. It helped my keep Draft.dev profitable while growing from $0 to $2.7 million in revenue in two years, and it helped me keep the company alive as we had to cut the team in half over the course of the next year.

Fear is a valuable tool…in moderation.

On the other hand, fear still wakes me up at 3 a.m. a few times a month. I then spend two hours fixated on the million little things that could take my business down, the goals I’m not going to hit, the customers I might lose, and the risk to my family if I don’t keep the ship floating. Fear is a massive distraction when you let it be one.

In this month's blog post, I wrote about the way fear has helped me and held me back, and what I do to push through feelings of fear or uncertainty. I also included my interview with Andy Hite of Scaling Minds about fear. Read more...

karllhughes.com

Sweat-Proof Scaling: Agencies, Acquisitions, and Apparel with Jim Huffman

In this episode of Retained Trust, I talked with Jim Huffman—founder of GrowthHit and CEO of Neat—to discuss the journey from agency work to e-commerce entrepreneurship.

Jim shares his pivot from finance into growth marketing, how he built and scaled GrowthHit, and what led him to acquire a unique, sweat-proof t-shirt brand.

retainedtrust.com

From Pipeline to Profit with Simon Severino

In this episode of Retained Trust, I spoke with Simon Severino, founder of Strategy Sprints, about building scalable and sustainable agencies. Simon shares insights from his 22-year journey in go-to-market strategies, offering practical advice on pricing power, ideal client selection, and creating repeatable sales systems.

retainedtrust.com

Most Service Businesses Don't Reach $1mm in Revenue...

So, what's the difference between those that break through and those that don't?

Here are three simple principles I've consistently seen work across $1M+ agencies...

linkedin.com

Why Your Agency Exit Probably Won't Fund Your Retirement

Most agency owners think their exit will fund their retirement. This is naive.

After reviewing a lot of agency acquisitions this past year, I noticed a pattern:

The founders who were able to retire completely weren't necessarily the ones with the biggest exits...

linkedin.com

Traction/Entrepreneurial Operating System (EOS) is Not a Silver Bullet

Of course, the consultant trying to sell you the $30K+ implementation package wants you thinking otherwise.

Here's my advice...

linkedin.com
  • Previous Issue April 2nd 2025
  • 56 of 56

Karl Hughes

Thanks for signing up for my newsletter! My name is Karl. 👋

First off, click here to download a free copy of my Agency Valuation Handbook. This will show you exactly how buyers evaluate digital service businesses so you can ensure you get the most for your business whenever you decide to sell.

Every month, I'll also share some of the lessons I'm learning while running a portfolio of digital service businesses. While you wait for the next issue, here is some reading material for you:

Books

If you're looking for more great reading material, here are a few of my favorite books:

  • The Best Management Books
  • The Best Startup Books for Founders
  • The Best Books to Read in Your 20s

About Me

And in case you're curious, here's a bit more about me:

🦈 In 2013, I became the first engineer at Packback where I hired and managed the engineering team. We went on to raise money from Mark Cuban on Shark Tank, and grow the team to ~30 people before I left. 🏫 In 2016, I joined The Graide Network as their first full-time employee and CTO. I spent 4 years building the platform and engineering teams before leaving to start my own business.

📝 In 2020, I left my last job to start my own company, Draft.dev. We grew incredibly fast ($2.5mm in revenue in year 2), and the experience led me down the path of buying other companies to help them grow.

🤝 In 2023, I partnered up with a long-time friend, Manuel Weiss, to purchase The Podcast Consultant. We put a sales and growth plan in place and are stepping away from the day-to-day.

🎧 In 2024, I started a podcast for digital agency owners called Retained Trust. You can follow along on Apple Podcasts, Spotify, and YouTube.

🔎 This year, we're looking to continue acquiring digital service businesses. If you know someone who'd like to sell a $1mm to $5mm revenue agency, let them know we're looking!

Finally, I'm active on Linkedin if you'd like to follow me there.

See you in your inbox soon!

No spam, ever. I'll never share your email address and you can opt out at any time.

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